About
I am a product designer with a focus in digital sports media, currently residing in the bay area.
I evolve products by understanding your core business needs while advocating for your customer’s experience. I solve problems by providing both functional and emotional user impact, with the goal to not only acquire the customer, but retain them.
Design is the perfect unity of such form and function — creating products that your customers can easily depend on and enjoy. For me, success comes down to a major principle — seeing your customers as individuals first.
A few kind words
“During my almost 2-year collaboration with Lily, she demonstrated an exceptional ability to lead product discovery and user research efforts. Her expertise in designing the Schedule/Scores feature for our Web app was outstanding, as she seamlessly collaborated with both myself and the engineering team to create a highly intuitive and effective user experience. I would highly recommend Lily for any product design projects, as her professionalism, attention to detail, and collaborative spirit made working with her a truly remarkable experience.”
“Lily and I worked together on a next generation wrestling results product experience, and the impact that her design delivered to wrestling athletes, parents, and fans went far beyond success. You have to understand: Lily’s passion for the customer is immense - she instrumentally helped us steer through iterations to ensure authenticity was delivered for our users. Beyond that fantastic project together, I’ve witnessed Lily take lead on countless other product design initiatives, and always enjoy our time working together. Lily is in a class of her own as a product designer, and she earns my highest recommendation. I would absolutely seek to work with Lily again in the future, and know wholeheartedly that she will leave a positive impact, for end users as well as the business, wherever she goes.”
“It was a pleasure to work with Lily on building FloSports Athlete Profiles. Delivering high-quality Athlete Profiles at scale presented significant design challenges thanks to varying degrees of Athlete data completeness. Lily took these design challenges in stride and delivered requirements for a UX/UI that scaled up and down seamlessly for over 1 Million athletes in the FloSports database. She effectively communicated those requirements to a cross-functional audience consisting of software engineers, product managers, and internal subject matter experts. Ultimately, Lily’s hard work, creativity, and effective communication resulted in the delivery of a product that delights more than 200K Wrestling fans every month!”